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Senior Product Marketing Professional

Company: Fluke Electronics Corporation
Location: Everett, WA
Posted on: May 5, 2017

Job Description:

Develop strategic marketing plans for the Cloud Services business,

including next-generation network testing solutions and applications.

Perform market research, competitive analysis, pricing, customer

engagement, and business planning, with focus on contractors, enterprise

and service provider customers. Provide customer use-case examples to

Engineering and serve as a Voice-of-the-Customer by bridging customer

feedback, requirements, and R&D. Identify areas for growth in a

business-to-business (B2B) environment. Create strategic product line

road maps to drive the adoption of new products and features. Develop

and drive competitive marketing campaigns to support market share and

profitability. Collaborate cross-functionally on competitive selling,

pricing, market development, and field solutions.

Education and Experience:

Master's degree (or higher) in Business Administration, Marketing, or

related field (willing to accept foreign education equivalent) and three

years of experience performing business development in a B2B

environment.

OR

Bachelor's degree (or higher) in Business Administration, Marketing, or

related field (willing to accept foreign education equivalent) and five

years of experience performing business development in a B2B

environment.

Special Requirements:

1. Demonstrated expertise leading market research to define breakthrough

products, including research design, market opportunity analysis, field

observation, quantitative methods, and surveying.

2. Demonstrated expertise defining strategic plans and portfolio road

maps in concert with business unit objectives through planning,

execution, and analysis.

3. Demonstrated expertise translating customer requirements to guide

engineering and product marketing in a B2B environment.

4. Demonstrated expertise in business development, including market

sizing, segmentation, and opportunity analysis.

Resume to: recruiting@fluke.com. Include job code “MZAD” in subject

line.

Keywords: Fluke Electronics Corporation, Seattle Hill-Silver Firs , Senior Product Marketing Professional, Manufacturing , Everett, WA, Washington

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