Manager, Self-Service Marketing Campaigns
Company: Salesforce
Location: Seattle
Posted on: May 8, 2024
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Job Description:
To get the best candidate experience, please consider applying
for a maximum of 3 roles within 12 months to ensure you are not
duplicating efforts.Job CategoryMarketing & CommunicationsJob
DetailsAbout SalesforceWe're Salesforce, the Customer Company,
inspiring the future of business with AI+ Data +CRM.
Make your application after reading the following skill and
qualification requirements for this position.
Leading with our core values, we help companies across every
industry blaze new trails and connect with customers in a whole new
way.
And, we empower you to be a Trailblazer, too - driving your
performance and career growth, charting new paths, and improving
the state of the world.
If you believe in business as the greatest platform for change and
in companies doing well and doing good - you've come to the right
place.Are you interested in generating business impact for one of
Salesforce's fastest growing business units? The Small Business
Global Demand Generation Campaigns team is looking for a Marketing
Manager to support the development and execution of our growing
Salesforce Starter and Pro self-service marketing motion! This role
will be responsible for helping grow awareness, product
acquisition, and adoption to drive new customer logos for this
emerging business, with a major emphasis on progressing Starter and
Pro users through the customer lifecycle journey and creating
cross-sell/up-sell opportunities for our sales collaborators.
You will be responsible for partnering cross-functionally to help
develop integrated campaigns strategies, including tactical
recommendations and execution with an emphasis on cross-channel and
scalable demand generation promotions, audience targeting, as well
as helping to test and experimenting new and innovative channels
and go-to-market tactics.
This person and team will be held to high marketing standards
including clear communication and documentation of our campaigns
plans, clear articulation of goals, and tenacious measurement of
return on investment.
A successful candidate will work with global team members across
product, sales, and marketing to dive deep in an effort to
understand our SMB audience, and implement high-engaging campaigns
that keep our customers and prospects best-interest in mind.
A crucial aspect of this role is effective collaboration across
matrixed organizations that support our business and a deep
understanding of data and analytics.
The ideal candidate should have a proven track record in delivering
results through integrated marketing strategies from top-of-funnel
engagement and acquisition, to multi-channel nurture, and
up-sell/cross-sell tactics.
This role involves using actionable insights from data to inform
planning, develop innovative marketing strategies aligned with the
evolving business, to drive business outcomes on a global
level.ResponsibilitiesResponsible for working with SMB Marketing
collaborators to help develop and contribute to a digital
engagement and product adoption strategy fueled by various
content/asset types, optimize and test across various digital
channels, and deliver results that support Salesforce Starter/Pro
growth goals.Activate demand generation and customer lifecycle
tactics across the digital funnel including email marketing,
display, content syndication, paid social, etc.
with an emphasis on developing and delivering customer centric
email nurture campaigns into market in an effort to increase and
accelerate product adoption. -Track performance of activations to
provide data-backed insights to optimize programs, budgets, and
find new opportunity areas.Define and develop mechanisms for
sharing metrics and reporting for all campaigns including lead
generation, pipeline contribution and awareness metrics with
business collaborators.Identify new and innovative channels and
promotional tactics.
I.e.
In-app notifications and nudgesWork with a global mentality to help
our regional teams implement campaigns internationally where
relevant. -Help establish digital benchmarks for campaign
performance across channels to guide overall campaign
strategies.Gather and prepare insights via presentations and
narrative style communicates that shows findings from initiatives
to management and to the broader organization.Ideal Candidate
Qualifications:6+ years of Demand Generation, Campaign, or Digital
Marketing experienceProven track record at driving business results
through integrated digital campaigns and customer lifecycle
marketing motions. -Ability to analyze data to make performance
improvements and also communicate those insights in an
easy-to-understand wayExperience in building marketing plans and
recommendations at scale globally across a diverse set of marketing
channels.Ability to navigate large, matrixed organizations and
align partners in a consistent direction.Experience working with
and collaborating with leadership across various levels within an
organizationTrack record for delivering results under tight
deadlinesExceptional organizational skills with meticulous
attention to detail and experience translating analytical data into
information team members are able to comprehend.AccommodationsIf
you require assistance due to a disability applying for open
positions please submit a request via this Accommodations Request
Form.Posting StatementAt Salesforce we believe that the business of
business is to improve the state of our world.
Each of us has a responsibility to drive Equality in our
communities and workplaces.
We are committed to creating a workforce that reflects society
through inclusive programs and initiatives such as equal pay,
employee resource groups, inclusive benefits, and more.
Learn more about Equality at and explore our company benefits at
.Salesforce is an Equal Employment Opportunity and Affirmative
Action Employer.
Qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender perception or identity, national origin, age, marital
status, protected veteran status, or disability status.
Salesforce does not accept unsolicited headhunter and agency
resumes.
Salesforce will not pay any third-party agency or company that does
not have a signed agreement with Salesforce.---Salesforce welcomes
all.Pursuant to the San Francisco Fair Chance Ordinance and the Los
Angeles Fair Chance Initiative for Hiring, Salesforce will consider
for employment qualified applicants with arrest and conviction
records.For New York-based roles, the base salary hiring range for
this position is $132,800 to $182,600.For Washington-based roles,
the base salary hiring range for this position is $121,800 to
$167,400.For California-based roles, the base salary hiring range
for this position is $132,800 to $182,600.Compensation offered will
be determined by factors such as location, level, job-related
knowledge, skills, and experience.
Certain roles may be eligible for incentive compensation, equity,
benefits.
More details about our company benefits can be found at the
following link: https://www.salesforcebenefits.com.SummaryLocation:
California
- San Francisco; Illinois
- Chicago; New York
- New York; Washington
- Seattle; Georgia
- Atlanta; Texas
- AustinType: Full time
Keywords: Salesforce, Seattle Hill-Silver Firs , Manager, Self-Service Marketing Campaigns, Executive , Seattle, Washington
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